BULGARIA Marketbeat Retail – Q2 2024
ECONOMY: Decent tempo and outlook
Bulgaria’s economy remained solid in the first quarter of 2024, producing the 8th highest growth rate in the EU. The respectable result reflects strong domestic demand, driven by private household consumption, compensating for soft external demand and weak investment activity. The most recent leading indicators suggest that, all things being equal, in the next couple of quarters the economy would likely maintain or slightly improve its pace. Consumer confidence is at its best since 2001, which all but guarantees that domestic demand would remain a key pillar of strength. Meanwhile, the overall economic sentiment is firmly in positive territory with above average confidence in retail. The May reading of the retail index, which showed solid 9% y/y rise in food sales and a 1% y/y increasing in non-food sales (fourth positive in a row) appears to justify the relative upbeat mood in the segment.
SUPPLY AND DEMAND: Development Activity Remains High
Development activity continued unabated during the second quarter. Some 30,000 sqm of completed space were added to the total retail stock, which reached almost 1.4 million. As in previous quarters, retail parks were the only contributors. The relative share of these facilities widened to 41% of the total. Importantly the completed space in the quarter included a single fully operational retail park, that in Velingrad (10,550 sqm). The rest of the space was in facilities partially finished earlier or still under construction.
The volume of newly opened store space reached 45,000 sqm, down 19% y/y but more than double that in the previous quarter. About 23% of the volume was in shopping malls and the rest was in retail parks. DIY, discount fashion, electronics, fashion, and furniture were the types of retail concepts which took up most space. No new retail brands entered the market in the April to June period.
Looking forward, retail development activity appears stable. The total amount of space under construction amounts to 155,000 sqm. Retail parks make up about two thirds of this space. There are also at least eight retail park projects with additional 90,000 sqm in various stages of planning – two of which were announced during the quarter (one in the northwest and one in the northeast of the country).
PRICING: No Upward Potential for Rents and Yields
Asking rents in Sofia shopping centers reached 39 euros/sqm in the first quarter and prime yields edged up to 8.00%. From the current standpoint, further upward movement in the rest of the year appear relatively unlikely. The asking rents and prime yields for retail parks in Sofia also moved up a notch to 11.5 euros/sqm and 8.00%, respectively. Prospects for the rest of the year also appear to be flat.