Desislava Grozdanova joined Cushman & Wakefield Forton as Marketing Manager in 2025. She has over 20 years of professional experience across broadcast media, international agencies, and B2B and B2C marketing throughout Europe.

At Forton, Desislava leads the marketing and digital growth strategy across all service lines, aligning marketing with commercial priorities and pipeline growth. Her remit covers demand generation, social selling, and marketing automation, with a consistent focus on measurable ROI and the use of AI-assisted tools to sharpen targeting, campaign efficiency, and reporting.

Her career began in broadcast media, with roles at bTV & News Corp Europe TV Group and Nova TV, before she moved into leading international agencies. At Mindshare (WPP Group) she served as Senior Account Manager, and earlier managed digital media planning at Zenith Optimedia (Publicis), handling major accounts including Unilever, Bella, H&M, Molson Coors, Sanofi, URGO, UPSA, and Raiffeisen Bank. Immediately before joining Forton, she led marketing at RM Group, executing a localised, multi-market strategy across several European markets.

Education

Desislava holds a BA degree in International Finance and Trade from the University of Portsmouth, UK.