Retail Expansion

Forton can assist retailers in drawing and executing expansion plans by providing advice, information and analysis of key markets, locations, customers, business conditions and competition. The retail expansion services are designed to help strategic decision-making and speed up store roll-out on a national and international level. Furthermore, if the risks are perceived too high for a direct entry, Forton’s retail consultants can help in establishing partnership with local retailers who have the credentials and experience needed or to assist in building brand presence. 

How we can help

Location analysis
Forton will perform an in-depth market research according to brand and real estate specifications to determine the locations with highest potential return on investment. Our reports incorporate demographic and economic data, consumption dynamics and real estate insights. They will support market share or profitability growth, depending on the strategic and operational goals of our client. 
Retail advisory
We give our clients the opportunity to see the current rental levels, market performance and forecasts to facilitate real estate selection and evaluation. Forton can prepare detailed market research report, pricing and comparative price analysis, and optimal location ranking in relation to specific business model. We will pinpoint the available options, analyze and rate each one to give the most specific recommendations about the expansion phasing. Our experts will be available to discuss the impacts of the different scenarios and to help with requests for proposals and letters of intent preparation. 
Agency services
Forton will address the specific real estate needs of its clients by helping with real estate selection, evaluation of proposals, negotiations and lease execution. We will provide tenant representation and renegotiation services to support a sustainable cost structure without compromising the business goals for market share and presence. Our agency services ensure a maximum reach of currently available or near-term opportunities and create competition to maximize the outcomes for the occupier. 
We can design customized routes to the market for international retailers by identifying potential franchise partners, resellers, shop-in-shop concepts, etc. Our retail team will review the market and space requirements and then propose and contact prominent national and international retailers who have the credibility, reputation and vision to import new brands and concepts. Forton will match these deals with suitable real estate options to ensure the smooth execution of the expansion project. 

Adding value – the advantages of our approach

Forton is highly-specialized commercial real estate firm. Our deep understanding of the retail industry and growth drivers ensures the smooth service delivery. We provide our clients with a profound view of the marketplace which encompasses not only available real estate but also economic and retail industry development. Multidisciplinary knowledge is central to achieving business growth for our clients.  

Experience and resources

We are members of the Cushman & Wakefield Alliance, having access to international retailers in 253 markets globally. Our retail consultants have worked on some of the most prominent projects nationally and with all major international brands present in Bulgaria. Moreover, as part of AG Capital, Forton is capable of supporting the real estate strategy and operations of any type of retail, in any tenure scenario, in any market in Southeast Europe, from deal origination through real estate development and facility management.