HIGH STANDARD OFFICE SPACE SUSTAINS MARKET PRESSURES
Built with view to energy-efficiency Litex Tower is a new-generation business building. The office building reflects the latest trends for sustainability in European architecture and meets all requirements for Class A space. Forton got involved as exclusive leasing in the early stages of construction which allowed it to roll out a comprehensive strategy and achieve success.
The office building was completed in the aftermath of economic downturn facing strong competition, rental pressure and high vacancy in the market. As part of a larger development it needed a distinctive image.
Forton built the marketing strategy which focused on the environmental quality of Litex Tower. The effort involved positioning, branding and advertising activities. Forton led the negotiations and executed a leasing strategy focused on international occupiers. It provided set-up and ongoing property management to meet their requirements for service excellence.
Our efforts resulted in the establishment of Litex Tower as prime office building in the market. The 7,000-sqm development was fully leased out in 18 months. Its management achieved high satisfaction on the part of the tenants, maximum on-going collectability and full reconciliation of all management and maintenance expenses.
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